- Customer stories
- Contractor Appointments
annual client revenue
$134M
Contractor Appointments' clients attribute $134 million in revenue to AI and automation-powered lead flows, handling everything from nurture series to booking appointments.
top-of-funnel leads handled
90%
By combining Zapier and AI, upwards of 90% of Contractor Appointment's top-of-funnel leads are now automatically handled, increasing the number of appointments booked.
incremental annual revenue
$300k
Using automated follow-ups have transformed cold leads into over $300,000 in annual revenue.
Company Size
11-50
Industry
Professional Services
About
Contractor Appointments is an inbound appointment generator helping homeowners find contractors, contractors find customers, and improving the experience for everyone.
— Ben Leone, Chief Technology Officer at Contractor Appointments
Many homeowners reply to estimates outside of business hours via SMS, causing Contractor Appointments to lose business when messages aren’t seen until the next day.
To recover lost leads, Contractor Appointments built an AI scheduler with Zapier that parses texts, checks availability, and auto-books appointments, no human needed.
20 to 50 extra appointments are automatically booked daily, capturing late-night replies that previously slipped through the cracks.
Text nurturing was rigid and limited to closed-ended questions. If homeowners replied with full sentences instead of keywords, the system couldn’t respond and the conversation stalled.
Using Zapier and OpenAI, Contractor Appointments sends homeowner replies to ChatGPT to extract pain points and generate personalized, natural-language responses with open-ended prompts.
By making automation more human, they've significantly improved appointment set rates. "With AI, our messages feel like they’re coming from a person, not a robot," said Ben.
By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.
Ben noticed that the team was automatically considering unready leads as a cold—never contacting them again.
A simple follow-up system extracts comments about adding a delay (such as 30 days from now) and schedules a follow-up within their system.
5 to 10% of monthly revenue now comes from leads nurtured from previous years. That's adding up to $300,000 in additional revenue over one year.
